The Ethical Search Engine Optimisation Guide

Firstly, let me be clear and concise about this there is no such thing as search engine optimisation, there are only good and bad pages.

The mantra behind this site is simple; Your site will not make it to the top of google unless it has decent content. You can try and game the search engines all you like but you are not going to get anywhere

To me, a good site is one with great content, an easy to use interface and is correctly structured. If a site has all three then it is only a matter of time before it becomes successful. What this guide aims to do is provide you with the knowledge to get your site to the state where it ready for search engines and people to discover it.

What this Site Will Teach You

How to Structure your Site Pages
How to Ethically Network

What this Site Will Not Teach You

How to Submit to Thousands of Directories
How to stuff keywords into your site
How to use tools to increase your rank
How to write great content
How to Advertise and Sell Products

Some Background Information

What You Need To Know

This guide assumes you are a competent web developer i.e. you have expert knowledge of XHTML and you produce non-table based sites. If you still use frames or tables for the main structure of your site then this guide is not for you.

This guide is for web developers and publishers who have good content/product descriptions and who want to get the best out of them.

This guide is not going to get you a number one spot in Google. It might help. But the majority of the work will be on you as a developer to use the techniques described to produce a great site.

If you still use frames or tables for the main structure of your site then this guide is not for you and I would suggest you quickly learn some modern techniques or get out of the web game.